Review & Reputation Management

The biggest variable in review generation isn't the ask - it's the timing. Ask too early and the customer hasn't experienced the result yet. Ask too late and their emotional peak has passed.

The sweet spot for service businesses is 1-4 hours after job completion. The problem is solved, the tech did great work, and the customer is in a positive emotional state. This is when they're most likely to follow through on a review request.

Chillead triggers review requests automatically based on job completion events. The moment your tech marks a job complete, a timer starts. One hour later, the customer receives a branded text message with a one-tap link to leave feedback. No human intervention. No forgotten follow-ups.

A negative Google review costs an average service business $2,000-$5,000 in lost revenue. But most negative experiences don't have to become negative reviews - they just need to be addressed.

Chillead's smart review routing uses a simple pre-screen: before directing a customer to Google, it asks 'How was your experience?' Customers who select 4-5 stars are directed to leave a public review. Customers who select 1-3 stars are routed to a private feedback form that goes directly to your inbox.

This gives you the opportunity to call the customer, address their concern, and often resolve the issue - turning a potential one-star review into a retained customer. The happy customers still go to Google. The unhappy ones get personal attention.